NYX Cosmetics, established in 1999 by visionary entrepreneur Toni Ko in Los Angeles, California, quickly rose to prominence in the beauty industry, driven by a passion for providing vibrant, high-quality makeup at accessible prices. Named after the Greek goddess of the night, NYX embodies a spirit of creativity and a celebratory attitude toward self-expression through beauty. Ko's mission was clear: to offer a vast array of colors and products that embolden individuals to experiment with their looks, making makeup fun and inclusive for everyone.
The core philosophy of NYX centers around the belief that beauty should be for everyone, which is reflected in their diverse product offerings. The brand prioritizes innovation, consistently launching new products and staying ahead of trends to cater to makeup lovers of all demographics. With a commitment to cruelty-free practices, NYX holds sustainability and ethical considerations at its heart, ensuring that beauty is not just about the aesthetics but also about the values we embrace.
What sets NYX apart in a crowded marketplace is its exceptional craftsmanship and the quality of its ingredients. The brand has garnered a reputation for delivering professional-grade products while maintaining affordability. From plush lip colors and striking eyeshadow palettes to versatile face products, NYX promotes creativity and individuality, allowing every user to find their unique beauty expression.
The product line is expansive, featuring signature collections that regularly captivate a loyal fanbase. Notable amongst these are the iconic Soft Matte Lip Creams, renowned for their intoxicating shades and comfortable wear, as well as the famed Can't Stop Won't Stop foundation that caters to a diverse range of skin tones. The brand is also celebrated for its trend-setting makeup tools and accessories, ensuring that each makeup application is seamless and tailored. NYX's range extends to bold eyeliners, playful blushes, and sparkling highlighters, all designed to cater to the diverse palettes of its consumers around the globe.
With a significant presence in both stores and online, NYX has earned the trust and admiration of beauty aficionados worldwide. Its commitment to quality, paired with an inclusive philosophy and an ever-evolving catalog, ensures that beauty enthusiasts can explore their creativity freely. In our catalog, you’ll find a curated selection of NYX products designed to inspire and empower, inviting you to embark on your own make-up journey.